Workplace Culture Guide

Last year, we created an extensive report into the value of company culture and its impact on the wider SME economy. This is the first in a series of espresso versions of the original – short and sweet but brimming with information.

So, if you are having a coffee break, pause the inbox and immerse yourself in what culture really means for businesses.

Workplace culture is the environment that an organisation creates for its employees. It is the mix of an organisation's leadership, values, traditions, beliefs, interactions, behaviours and attitudes that contribute to the emotional and relational environment of the workplace.

The culture of a business permeates everything it does and stands for. It’s the way people treat each other, how they espouse company values and standards, it’s the feel of the work environment – it underpins how things get done. And it matters a hell of a lot. Last year alone poor company culture cost the UK economy more than £23.6 billion.

Essentially, your company culture frames your potential, defines your possibilities and overall vision. It’s how things get done in your business.

A truly positive company culture has deep roots that transcend supeficial values. In fact, some people speak of peeling an onion to explain how to really understand organisational culture. The above image shows Professor Edgar Schein’s Culture Model, identifying three distinct layers of culture.

Having defined company culture, it’s important to identify how this relates to business strategy and, in turn, facilitates productivity and growth.

Companies that focus on developing a culture where employees feel engaged, empowered and appreciated, and where people feel their work is meaningful, create a workforce with a high sense of purpose. This reinforces the self-esteem and cofidence of individuals and teams, motivating them to achieve more.

It is now widely recognised that human drivers – creativity, growth, meaning, purpose – are far more effective than extrinsic drivers, such as salary and bonus in terms of engaging and motivating employees.

Turning to our own research, we identified the outcomes that SME leaders anticipate from developing a positive workplace culture – including 60% who envisaged better levels of customer service and satisfaction; 55% who anticipated improved employee performance and productivity and 49% who expected to see more ideas coming from their employees.

The message is very clear. Company culture is as important as business strategy when it comes to productivity, growth and long-term success.

For an organisation to successfully create and maintain a positive company culture, leaders must be clear on what they want from people, how this relates to company objectives and values and then communicate this consistently.

The story of culture is fundamentally intertwined with leadership. This is as true for small businesses as it is for larger organisations.

As a business grows and the number of employees increases, leaders must focus on ensuring their values and philosophy are communicated to new people as well as existing personnel. This is central to every employee’s understanding of (and inclusion in) a company’s culture. To achieve this, leaders initially need to establish objectives for building and maintaining a positive company culture.

Our recommended takeaways to start thinking about your own culture:

• Start with the facts
  Using the most authentic approach for your business, whether surveys or face-to-face chats, gather as much information as you can on your companies culture.
• Think about purpose
  How can you make all aspects of your business operations part of a meaningful mission? Think about the hooks that are true to your organisation that really engages employees
• Make yourself available
  Make yourself available to employees and strive to lead by example. Engaging with concerns and issues will build confidence and trust